How To Build A Successful SEO Agency Using Semalt's Dashboard



With major companies like Ahrefs, SEMRush, and BuzzSumo dominating many companies seeking SEO services, it feels impossible for a small business to get noticed. These businesses can conquer through access to an engaging and visual dashboard that their users can see results. With Semalt's latest offering, you can produce that dashboard for your website.  

The Dedicated Semalt Dashboard allows you to provide analytics tools to your clients. By focusing on analytics, you will have real-world data backing up any SEO claims that you make. Because nobody can argue with data, this is an automatic boost to your business. 

There is a clear advantage to using this for your business. However, this is still new territory for people who have never run their own SEO business. To address these people, we have a step-by-step process that you can use to start your own SEO Business using Semalt's Dedicated Dashboard.

We will be going through the following:
  1. Choosing A Niche For Your Business
  2. Decide What You Want To Offer 
  3. Work With Semalt To Create A Brand
  4. Begin Attracting People Through Your Regular Channels

1. Choose A Niche For Your Business



As a small business, you won't be able to compete with large companies without some clout. Instead of competing with those large businesses, your job is to focus on smaller and more attainable targets. By choosing a niche, you eliminate most of your competition. 

When selecting a niche, you have a couple of different options you can choose. We will go through your niche options below

Selecting Your Niche Based On Location

Most new SEO agencies choose to limit their reach by location. For example, German people seeking an SEO agency are more likely to select a German-based company. Berlin-based companies needing SEO services are more likely to choose a Berlin-based company.

Selecting Your Niche Based On Industry

Suppose you live in a rural location or aren't finding a lot of response from location-based targetting. In that case, your next option is to choose based on industry. Jewelry business is more likely to select someone who indicates that they specialize in jewelry-based SEO. Below are a few other options you have:
  • Financial Services
  • Insurance
  • Medical
  • Construction

Focusing Your Niche On Small Businesses

Finally, you can choose to target small businesses. Many small businesses struggle to find someone who can meet all of their needs. You, as a small and flexible company, have the opportunity to overcome these issues. 

Also, large businesses typically stick with large agencies. While it is possible, your company may not be able to meet the needs of larger enterprises.

2. Decide What You Want To Offer



If your goal is to start an SEO business, that's your first step. However, it would be best if you thought about what your SEO business needs to specialize in. What skill sets do you bring to the table that makes you unique? 

If you don't have any unique skill sets, you may consider developing some. Without any SEO-based skill sets, the "you" part of your business falls flat. While Semalt's dashboard can help you get started, it will be up to you to develop more offerings. Below are a few options that you have.

Competitive Research and Keywords

Semalt's dashboard includes Search Engine Results Page (SERP) information that provides you and them with information on how competitors are beating out their content. By focusing your efforts on offering competitive research, you can focus on ways to gain a competitive edge. 

Much of this information also includes one of SEO's most important topics: keywords.  One of the most potent combinations of services one can offer is competitive and keyword research. With this, you can advise them on changes in content and where to improve.

Content Production

Semalt's SEO packages include a variety of options for content improvement and production. Through this white label dashboard, you can sell more of your content production services as well. These services include video production, blog writing, audio production, and any other creative endeavors. 

Many of these areas require years of practice. In particular, video editing is a professional practice that requires you to spend a great deal of time on it. Whatever your offering is, be prepared to back it up with action.

Social Media Management

Another popular form of site promotion comes from social media management. While it doesn't deal with on-site SEO, your additional offerings can include this, plus managing their social media accounts. The combined effort will take a lot off of your plate. 

This service is particularly handy for small agencies. If you have ever wanted to go into business with a trusted friend who knows their stuff, your combined skills can work to gather many clients. Semalt's Dashboard can assist in your freelance business or your team's SEO Agency offerings.

3. Work With Semalt To Create A Brand


Semalt's white-label site offering includes the following:
  • Creating your domain name
  • Creating your logo
  • Providing contact information and a physical address on Google
The combination of these features means that you can create your brand utilizing Semalt's features. Your brand shines through on your domain and your logo. Think carefully before marrying yourself to a single idea. 

How To Decide Upon Your Brand Name

When starting your own SEO company, your first step will be to define your brand name. You can do this in various forms, but the easy way out is to use your name + the word "Agency." 

If you think that is a bit too easy, take a look at what other companies are doing. Some people put "SEO" right in their name to indicate what they offer. Others like to inspire thoughts or service. Others use random words or make up their own words to create their brands. 

It is typically best to try and include what you do in the title in the early going. That will eliminate confusion, and you can also choose to change it later. Try not to change it too frequently, as people need to recognize your brand. 

How To Decide Upon A Logo

Much of the process of deciding your logo will come from your brand name. The logo acts as a symbol of your company. This logo is what will identify it for years to come, so do not take it lightly. 

When deciding upon a logo, focus on colors and shapes. Different colors will evoke different emotional feelings. Check out your options below:
  • Red invokes feelings of fire and passion. 
  • Blue reminds us of leadership and calmness.
  • Yellow invokes feelings of energy and happiness.
  • Green is a high energy color when bright and a down-to-earth color when darker.
  • White is a color that makes people think of purity.
  • Black is a firm color that can invoke serious leadership.
Whatever you choose for your website, be sure that it causes the emotional response that you want. Be sure that you have complementary colors, something that clashes will typically turn people away. 

4. Attract People Through Your Regular Channels



Once you have established your brand and know what you are going to do, your next job is to start marketing yourself. By including the addition of Semalt's dashboard, it will give you an additional competitive advantage. Below are a couple of different marketing channels you can use.

Blogging

One of the most powerful tools you can use is SEO blogging. Blogging provides you with ample opportunity to insert searchable keywords for your target niche. You can write a variety of blogs on your focus to attract your narrow audience. If you don't feel like you can do it yourself, you can also hire a freelancer to assist.

Email Marketing

Your blog is a good start, but this needs to be followed up with additional channels. One of the most important secondary channels is email marketing. Given that people control and actively view what goes into their email regularly, having access to this means that you are among their regularly consumed content.  While other content channels can come and go, email marketing will always stay.

Social Media Marketing

Don't forget to promote your new brand on social media. By creating various social media accounts on Facebook, Twitter, and YouTube, you will have ample coverage of all potential platforms. The idea is to grow a following on here and create short posts to help people who watch you. This option acts mostly as an extension of your other content, so you cannot do social media marketing alone.  

Video And Audio Content

These days you can find a podcast or a YouTube channel that covers any topic imaginable. For experienced marketers, this is another opportunity to provide help to your clients and market their services. You can complement this podcast with the inclusion of regular data. 

The same can apply to video projects as well. Providing a visual representation of your services working in tandem with Semalt's proves your point and grants you a higher opportunity for success. Video content continues to grow in popularity as every central social media platform has video support. 

Conclusion

Semalt's Dedicated Dashboard is a powerful tool that allows you to amplify your offer. The available access to regular numbers will allow your clients to view your and Semalt's processes working in tandem. Whatever you offer, adding Semalt's offering of SEO services and viewable dashboards provides a powerful tool for all involved. 

Almost no SEO bloggers, video producers, or audio producers include an SEO dashboard with their services. Utilizing this with your services provides you an opportunity to acquire a unique competitive advantage. Taking this will give you and your client the chance to get to Google's top ten slots.




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